GOOGLE CLOUD x NEW YORK FASHION WEEK
/ EXPERIENTIAL SIGNAGE & ENVIRONMENTAL DESIGN /
ROLE: Design
During New York Fashion Week, Google Cloud partnered with EMOTE to create an immersive showcase where fashion met AI. I designed the signage that shaped the guest journey; translating Google’s brand into an environment located beneath the High Line, where visitors could explore AI-powered virtual try-ons and capture their personalized looks.
The visual system brought clarity and intention to a new kind of fashion experience.
The icon combines a Gothic arch and the vasculature of an aspen leaf–embodying growth and inspiration.
The letterforms have artful chiseled insets, reflecting Aspens hand-crafted attention to detail.
FROM SKETCH TO INSTALL
From spatial sketches to full-scale installation, Google Cloud’s brand system was leveraged to highlight an immersive experience inside the gallery space beneath the High Line in New York.
DESIGNED FOR INTERACTION
Signage and messaging were designed to guide guests through the AI try-on flow; making the technology feel intuitive, playful, and easy to interact with.
